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Similarly, if you claim to love your job but the time stamp on your message says you sent it at 9.30 on a Monday morning, your reader might doubt your career ethic.

Stick to neutral hours, like lunchtimes and early evening.

Here’s match.com’s relationship expert Kate Taylor with dating advice on how to give great copy.

She’ll get bored of reading the same nonsense over and over again.

She’ll be looking for her purple cow – that one email that stands out like a sore thumb. That one email that makes her say “I’ve got to get to know this guy”. You need to create an email that accomplishes the 3 golden rules of an online dating first email… I tell you what – if you respond back to this email with a time for me to contact you on IM, I’ll show you a guy that’s NOTHING like the other guys on this site.

Use that scientific discovery to your own advantage, by starting your email with a “Hello [Username]” and not a non-specific “Hi.” If you want to create a feeling of warmth, shorten their name, use its initials, or create a nickname based on one of their interests. Everyone loves to read about themselves, so don’t begin your message by launching straight in about you.

Instead, start by saying what caught your eye about their profile.

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